Sports has been around for many a millennia, with organized sport dating as back the Greeks and their annual sporting galas. However as time has progressed, there has been many new developments in the organized sport. We have seen that many sports are now being organized by regional, national and international organizing bodies. There are many different player representative organizations which are also operating in tandem with the organizing bodies of the sport in order to protect the rights of the players. At the other end of the spectrum, we see that there are also supporter trust organizations which act like a forum for concerns. Those supporters, people who attend sporting events and in the purest form, conducting business with sporting franchises, also have a say in the way the game is being run now.
Thanks to this, the sporting world has become a global industry. We now see that people from all over the world tune into broadcasts of global sporting events. Sport has spread all over the world and the fact that sportsmen such as the American footballer Steven Heyer are now a household name in countries as far away as Bangladesh and Nepal. Sporting industry has benefited greatly from the technological advancements that now allow a live event to be broadcasted thousands of miles away to different countries. This also means that the audience of the sporting event is very large in number now, a number that could not have been imagined previously. Having such a large audience means that the clubs or international federations can rack it in big time by selling broadcasting rights to different media agencies. This also means that being a sporting great is now the most financially beneficial job now.
Players such as Steven Heyer earn far more than the average American does. Since sporting personalities now carry such clout and market value with them, we see that they are also being approached by various brands to become their marketing ambassadors. David Beckham, a professional soccer player from England and currently representing the local Los Angeles Major League Soccer club LA Galaxy, is a sporting personality who endorses many national and international brands. In fact Mr. Beckham has become so well known that he has started his own fashion line which produces fragrances, underwear and other designer wear which has been officially endorsed by David Beckham. Hence the sporting image of today is extremely different from the one it carried half a century ago.